Simple SEO Tips to Grow Your Business

Search Engine Optimization is an important concept to understand and implement for every modern business. While the majority of businesses invest in using SEO practices, many companies are not seeing results.

This is primarily because businesses only use a few basic concepts of SEO, such as, “Google My Business” and keyword analysis. Because of this, we frequently hear that SEO is a simple business practice. Unfortunately, that is not reality and therefore, I refer to SEO as an iceberg of the marketing world. The deeper layers are saturated with hidden benefits and consequences for your business.

In this article we are going to isolate and highlight 5 simple and hidden methods to improve your SEO results and grow your business.

Industry Practices & Analytics

It is important to understand that there is no magical checklist to instantly succeed in SEO. Instead, there are decisions and trials that pave the way to success.

Common SEO practice usually includes some form of these:

• Keyword Analysis

• Basic Location

• Broken Links

• Header Tags

• Layout

• Outbound Links

• Content

The majority of SEO optimists see this list and feel they are already doing most of these. Maybe they are? Nonetheless, these are industry standards and could be added to your secret checklist.

Investing in Weaknesses

This is where a small disconnect happens between business owners and their individual workload. Efficiency.

Investing in weakness is all about efficiency. In other words, do not spend an innumerable amount of time and energy on your weaknesses. In our services we offer our clients a Python Instagram Accelerator that may seem very difficult to create for the individuals who aren’t knowledgeable in this specific code.

Don’t spend thousands of hours trying to learn python code so you can make your own. Sometimes it is far more beneficial to know your weaknesses and hire externally for particular solutions such as automation.

Canonicalization

A canonical basically tells Google what version of a page you want indexed when there is duplicate content or the pages are super similar.

If I have pages (or the URL changes) for a shirt in small, a shirt in medium, and a shirt in large, you'd want them canonicalized to the primary shirt page.

Using canonical tags correctly will greatly benefit your SEO and inhibit the invisible negative hand of google. Google does not like duplicate content and it will harm you negatively if you fail to index properly.

Keywords & Backlinks

Many businesses only have one page they analyzed their 1000 keywords with and stop searching shortly after. We would recommend against this method. You should have multiple pages of keywords for subtopics that start with “topic/head-to-mid-tail keywords”. Using keyword tools to define trend, volume, and most importantly, keyword difficulty.

If I were to compare two online businesses in front of a client at this very moment and I wanted a single SEO statistic to determine which business had a greater online impact. I would ask for backlink of each business. Have some fun in the near future and compare similar auto shops, small businesses, and even large businesses in your area by using a free domain analyzer online. Backlinks build your online ecosystem, your spider-web. The more organic backlinks, the more bugs that meander into your web of business.

Because backlinks are such a huge factor in online relevance, the rules that govern their capability are monitored as well. Do not fake your back link by constantly spamming your content. Google does recognize suspicious backlinking and the limit you can personally share items while retaining a good standing is 5 links.

Content

This last tip is about content and quality. The best SEO tactic you could possibly learn as a business is creating great and readable content.

Whoever your target is, developing a content process and posting great content is the single best method to expanding your SEO. Finding the balance between suffocation and quality when you’re outputting content is a solid plan.

Remember, Google will deploy that invisible hand against you if your content is consistently getting negative reviews or ignored continuously. So be mindful if your content is not performing well and adapt to succeed.